Negril is that beautiful resort town that many tourists flock to when heading to the island of Jamaica. Located on the western coast of the island, it seems to be resort after resort, back to back, one after another. Like other areas in Jamaica, the tourism industry appears to have segregated the hotels and guest cottages from the real heart of the city. If coming from Montego Bay, a traveler will pass a strip, miles in length, with these accommodations; to continue on would get you to a roundabout which is nearer to the heart of real Negril. Several decades ago, before a new highway was built to reach Negril from Montego Bay, it was simply winding back roads that would take only the most dedicated and adventurous tourists out there to experience the sunsets on Jamaica’s west coast in relative solitude. With the highway, it is now one of the most popular tourist destinations.
Though Negril has gentrified faster than anything south of Brooklyn, it is no wonder why it is popular among travelers. Most of the accommodations that are available for a traveler will be located along that main strip, which winds beside the shoreline and 11 km of beach. Many establishments have been set up throughout, to benefit from the proximity to monied-tourists. There are numerous food stands, bars, clubs, restaurants, shops, and other vendors waiting to cater to each and every tourist.